HBC, named after ancient Glacial Lake Hitchcock, is a 10-barrel farm brewery located in Whately, MA amidst views of Sugarloaf Mountain, Hitchcock Hopyard, historic tobacco barns and acres and acres of active farmland.

The brewery opened in May 2016 as the culmination of a 30-year vision for the husband and wife team of Rich & Geneva Pedersen who own and operate the brewery and hopyard by themselves. After working for 30 years in their respective professions, Rich in the IT field and Geneva in the medical field, they decided to retire and follow their dreams.